GONOE X CULT KITS COLLABORATION

GONOE × Cult Kits is a collaborative project reinterpreting vintage football jerseys into one-of-a-kind, handcrafted shirts. Rooted in football culture and designer fashion, each piece is designed, cut, and sewn entirely by GONOE in our atelier in Slovakia.

The jerseys are sourced and provided by Cult Kits. Unauthentic or damaged jerseys are carefully unpicked, subtly distressed, and layered over new black premium cotton fabric, which is then constructed into the final shirt. Original details including badges, sponsors, numbers, and stitching are preserved and reworked into custom pattern pieces, creating a refined yet raw silhouette that reflects GONOE's design language.

Each shirt is handmade in our studio and is completely unique. Due to the nature of the process, no two pieces are ever exactly the same, with every jersey bringing its own history, details, and character into the final garment.

The collection explores contrast through black and white foundations, accented with red and blue, and is produced in extremely limited quantities, often starting with just two shirts per team. Current designs include jerseys from Manchester United, Chelsea, AC Milan, and Juventus.

Beyond the designs available on our website, you can also choose from a selection of other jerseys and have them reinterpreted through the GONOE process. Alternatively, you can send us your own jersey — whether connected to a favourite club, a personal memory, or simply a piece you want to give a new life to — and we will transform it into a completely unique GONOE shirt.

Every piece bridges sport, nostalgia, and contemporary fashion, while retaining the identity and story of the original jersey. Designed and handcrafted for those who value story, craft, culture, and individuality.